Tourism strategy for Mecklenburg-Vorpommern

Balanced tourism development in a nature paradise 1996
Update of the tourism strategy of the Land Mecklenburg-Vorpommern
  • Institution
  • Ministry of Economy, Mecklenburg-Vorpommern
  • Location
  • Rostock
  • Service
  • Study
  • Duration
  • 1996
During 1992-1993, a consortium of GOPA / TACON had developed the tourism development strategy for the north-eastern state of Mecklenburg-Vorpommern.

This provides the basis for tourism policy and development in the state. Sector development shall reflect three overriding objectives: environmental and social sustainability, along with promotion of economic development. The update took account of recent developments in supply and demand, as well as in marketing and administrative structures. As a tourism concept for the state, it deals with general issues relevant at the level of the Land. Based on factual criteria, it represents the framework which serves as a basis for political decision making. It neither covers detailed, specific needs of individual regions (left to regional and local concepts) nor is it a plan providing individual general and derived objectives and measures.

  • The objectives remained largely intact, as follows:
    Further modernisation and adaptation of tourism structures to current requirements
  • Creation and safeguarding of income generation opportunities
  • Taking account of social and ecological capacities
  • Regional spreading of tourism flows (to mitigate regional imbalances and to strengthen inland regions)
  • Sector stabilisation by extending the season

Regional and local differentiations are suggested for the following areas:

  • “Consolidation” territory Baltic coast and islands
  • Growth area – peripheral territories of the coastal region and its hinterland
  • Cities
  • Growth area – inland recreation territories

The implementation concept envisages tourism as a horizontal task and contains detailed proposals regarding further professionalisation of marketing. GOPA, Bad Homburg (Germany)

Assessment / analysis

Project design

EU grant funds

Organisational development

The quicker I make myself redundant,
the more successful I’ve been.
Thomas Pornschlegel