Tourism strategy for Mecklenburg-Vorpommern
Update of the tourism strategy of the Land Mecklenburg-Vorpommern
- Ministry of Economy, Mecklenburg-Vorpommern
During 1992-1993, a consortium of GOPA / TACON had developed the tourism development strategy for the north-eastern state of Mecklenburg-Vorpommern.
This provides the basis for tourism policy and development in the state. Sector development shall reflect three overriding objectives: environmental and social sustainability, along with promotion of economic development. The update took account of recent developments in supply and demand, as well as in marketing and administrative structures. As a tourism concept for the state, it deals with general issues relevant at the level of the Land. Based on factual criteria, it represents the framework which serves as a basis for political decision making. It neither covers detailed, specific needs of individual regions (left to regional and local concepts) nor is it a plan providing individual general and derived objectives and measures.
- The objectives remained largely intact, as follows:
Further modernisation and adaptation of tourism structures to current requirements
- Creation and safeguarding of income generation opportunities
- Taking account of social and ecological capacities
- Regional spreading of tourism flows (to mitigate regional imbalances and to strengthen inland regions)
- Sector stabilisation by extending the season
Regional and local differentiations are suggested for the following areas:
- “Consolidation” territory Baltic coast and islands
- Growth area – peripheral territories of the coastal region and its hinterland
- Growth area – inland recreation territories
The implementation concept envisages tourism as a horizontal task and contains detailed proposals regarding further professionalisation of marketing. GOPA, Bad Homburg (Germany)